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This deck emphasizes the value of magazine media in delivering strong marketing results and enhancing business outcomes, making a compelling case for their inclusion in media strategies.
Highlights:
- Magazines significantly boost key marketing metrics:
- Brand awareness (+11%)
- Brand trust (+27%)
- Brand consideration (+14%)
- Customer acquisition (+29%)
- Magazines are as effective as newspapers and radio in increasing brand salience.
- Including magazines in the media mix leads to a 40% increase in major business outcomes.
- Print media, including magazines, delivers higher short-term and long-term ROI compared to other media.
- Despite strong ROI performance, magazines are under-invested, representing only 3.34% of ad spend.
