Hearst UK has announced a new partnership with England Netball and the Netball Super League (NSL) that will enhance the sport’s visibility through Women’s Health UK. The collaboration aims to create meaningful change for women and girls in sport, and will include exclusive content, member offers and marketing across both brands.

The partnership will launch with a live recording of Women’s Health’s podcast ‘Just as Well’ before the final game in the upcoming Vitality Netball International Series against New Zealand at the AO Arena in Manchester on 19 November. The podcast – hosted by Women’s Health UK Editor-in-Chief Claire Sanderson and broadcaster Gemma Atkinson – has become a platform for open discussions on women’s health. Starring guests will be England Women’s Rugby World Cup winners and Sale Sharks stars, Amy Cokayne, Holly Aitchison and Morwenna Talling.

Combining the resources and advice of England Netball’s NETBALLHer initiative with the reach and influence of Women’s Health UK, the partnership will tackle the significant barriers in place that can prevent women and girls from leading active lifestyles.

Women’s Health UK and England Netball will team up on campaigns and initiatives across print, digital, online and at events. In addition, England Netball members will access offers on Women’s Health Collective membership and subscriptions, as well as the chance to attend WH events, while WH members will benefit from 10% discount on tickets to the Vitality Netball International Series versus New Zealand and the Vitality Netball Horizon Series against Jamaica.

An additional element of the partnership will see the Vitality Roses, the NSL, England Netball’s range of participation programmes and NETBALLHer initiative celebrated across Women’s Health UK platforms.

England Netball Chair Baroness, Sue Campbell, said: “We’re delighted to be working with Hearst UK on this partnership that will take the reach and visibility of our sport to new audiences and provide more extraordinary experiences for the ever-growing Netball Family. Through this partnership, both England Netball and Hearst share a commitment to harnessing the ability of sport, and netball specifically, to positively impact the lives of women and girls across the country.”

Women’s Health Editor-in-Chief, Claire Sanderson, said: “Women’s Health is deeply passionate about helping women of all ages lead a happy, healthy and fit lifestyle. That’s why our new partnership with England Netball strikes such a major chord with both our brand and our members who want to lead thecharge in getting as many women as possible involved in sport. We’re looking forward to bringing our Just As Well podcast to a Vitality Roses match next month – the perfect setting to help launch this exciting partnership.”

Hearst UK Health & Wellness Portfolio Director, Steve Miles, said: “We’re delighted to begin this exciting new partnership with England Netball, an organisation that shares our passion for empowering women of all ages to become the best versions of themselves. The partnership aligns perfectly with our strategy of reaching and engaging with the wellness audience wherever they are, with an equally prominent, and relevant membership organisation.”