Immediate announces newly created role: Portfolio Managing Director

Immediate have appointed Tamar Riley as Portfolio Managing Director. The role will have overall strategic leadership for Immediate’s Food & Wellness, Knowledge and Entertainment portfolios, including Good Food, Radio Times and HistoryExtra, as well as Immediate’s Central Content Strategy function.

Riley will work alongside Immediate’s brand leadership teams, as well as its product, commercial and technology teams, to develop and implement editorial, commercial and audience growth strategies, and new product and revenue opportunities.

With over a decade in senior media leadership roles, Riley joins Immediate from The Standard, where as CEO she’s strengthened the brand’s core proposition, whilst accelerating its digital evolution, maximising impact for audiences and clients alike.   

Prior to that, as Global Managing Director at Refinery29, she helped the digital entertainment business drive reach and revenues across multiple territories, through IP innovation, digital transformation, and strategic content, and distribution partnerships. Tamar has also held senior Audience and Content strategy roles at i-D Magazine and Vice Media.

Tamar Riley says: “I’m excited to be joining Immediate at a pivotal moment. With its portfolio of powerful, trusted brands and a strong focus on innovation and digital growth, there’s a clear opportunity to evolve how we engage audiences and create value. I’m looking forward to shaping what’s next and driving sustainable growth across the portfolio.”

Sean Cornwell, CEO, Immediate, adds: “I’m delighted to welcome Tamar to Immediate. We’ve got ambitious plans to accelerate growth across our portfolio, driving deeper engagement for our brands through new content offers across multiple platforms, growing our subscriptions base and developing new partnerships and commercial opportunities to diversify and grow our revenues. Tamar has a fantastic track record of delivering successful audience, transformation and revenue strategies, alongside a commitment to quality content and we’re really looking forward to her joining the team.”

Riley will take up the role and join Immediate’s Leadership Team in early March.