Hearst UK has announced the launch of the Country Living Marketplace, a new online shopping destination for high-quality artisan products, building on the brand’s direct-to-consumer offering.
Built in partnership with e-commerce technology company, MOOT, the launch follows the success of the House Beautiful Marketplace which came to market earlier this year. The House Beautiful Marketplace has seen excellent early-stage growth, with the number of orders placed by customers growing by an average of 82% month-on-month since launch.
Accessible via a bespoke digital platform, the Country Living Marketplace currently features over 40 artisans, hand-picked by the Country Living team, and over 900 products, ranging from homeware to eco-friendly beauty products, with more added each week.
Louise Pearce, Editor-in-Chief, Country Living UK added: “Country Living has been committed to supporting UK artisans for over 35 years through its Summer and Christmas Fairs, and editorial features. We are continuously looking to unlock new audience touchpoints and are thrilled to launch this new online shopping platform, which builds on our established brand trust and offers our audience access to our carefully curated selection of products 365 days of the year.”