eBay and Condé Nast have announced a new, multi-year partnership accelerating the movement towards pre-loved and circular fashion redefining its place in the market worldwide, with eBay serving as the official Pre-Loved Partner of Condé Nast.

The collaboration is designed to champion pre-loved fashion and inspire a new generation of consumers. The initiative will span Condé Nast brands including Vogue, GQ, Vanity Fair, Wired, Architectural Digest, Teen Vogue, and Glamour, across the US, UK, and Germany.

This expanded partnership builds on a series of successful collaborations, including three consecutive Met Galas, Vogue World events in Paris, Hollywood, and London, and the inaugural Vogue Vintage Market. Notably, the eBay x Twiggy campaign, developed as part of Vogue World London in 2023, was honoured with a first ever Luxury and Lifestyle Cannes Lions award, underscoring the cultural and creative influence of the collaboration. 

Alexis Hoopes, Vice President, Global Fashion, eBay said, “By partnering with Condé Nast, we’re reshaping circular fashion. By leveraging a historic influence on the fashion industry, and eBay’s selection and trusted marketplace, we are placing pre-loved at the epicenter of the fashion conversation, making it both sustainable and aspirational.”

Emily O’Hara, Vice President, Global Brand Marketing, eBay added, “eBay offers an unparalleled selection of pre-loved fashion, making it easy for shoppers to uncover extraordinary pieces with rich stories and unique provenances. Condé Nast shares this passion for pre-loved and vintage, and its power to inspire more mindful, sustainable style. With this partnership, we’re championing a more circular fashion future.”

Doug Grinspan, Chief Business Officer, US Sales & Global Key Accounts, Condé Nast said, “We are thrilled to evolve our partnership with eBay and champion the pre-loved fashion movement. This collaboration reflects our shared vision to inspire a new generation to embrace vintage and pre-loved as a defining expression of personal style. Together, we will tell compelling stories that celebrate fashion’s rich history while empowering our audiences to discover and shop authenticated treasures on eBay.”