As we kick off 2026, we’ve selected nine ads from trusted editorial brands that caught our attention. From striking visuals to smart executions, advertising anything from bagels to boots, see how brands are using mags to stand out.
1. Rolex
Building on Rolex’s ‘Reach for the Crown’ documentary series, this ad unites elite athletes, artists, and pioneers in a shared narrative of excellence.
Agency: Mindshare
Source: Time, Harper’s Bazaar, Wallpaper, Homes & Gardens
2. AudioQuest
The twist on the well known phrase and the use of iconic speaker’s silhouettes reinforces the idea that great performance starts with what’s behind the scenes.
Agency: Unknown
Source: Hi Fi News, Hi Fi Choice
3. British Airways
British Airways makes holidays look postcard-perfect, exactly what you want in January.
Agency: OMD group
Source: Attitude
4. Ariat
When the January weather taps out, this boot doesn’t.
Agency: Direct (In House) Advertising
Source: Country Living
5. NYX Professional Makeup
Proudly Pro-You: this initiative celebrates and amplifies the LGBTQIA+ community.
Agency: Publicis
Source: Cosmopolitan, Diva
6. Go Compare
A single visual cue makes this ad unmistakably GoCompare.
Agency: in-house GoCompare
Source: Ideal Home, Computer Active, Rugby World, Practical Motorhome, PC Gamer, Golf Monthly, Four Four Two, Practical Caravan
7. Hartleys
An instant mood-lifter.
Agency: Goodstuff
Source: Slimming World
8. New York Bakery
Simple, yet eye-catching.
Agency: PHD
Source: Red, Good Housekeeping, Closer, Heat, Grazia
9. Battle Cancer
Fight for a great cause.
Agency: Unknown
Source: Runner’s World, Men’s Health
