25th anniversary heralds record-breaking year for RadioTimes.com
The entertainment site, which started in June 1997 as an offshoot of Radio Times magazine, saw its page views in 2022 increase by 10% year-on-year, and users increase by 19%. Coverage of the tech and gaming world and the ever-popular world of tv soaps drove the biggest increases with gaming page views up 200% year-on-year and soaps pages up 179%.
A redefined editorial strategy drove the pageview and engagement records, at the same time as expanding quality, audience-focussed entertainment content, from Hollywood exclusives to dedicated Women’s Euros reporting, and gaming gear guides.
Appointment of a Trends Editor to identify and cover the latest rising search queries, and a Production Editor focussing on the publishing process, ensured content went live faster without sacrificing quality or editorial authority. This also saw the team secure new business from over 90 new partners and further developed relationships with existing clients through new deals.
Across 2022 RadioTimes.com users generated 300 million sessions, consuming over 240 million PVs of editorial content, in addition to listings, whilst increasing the amount of time spent on page by 25%.
Mark Summerton, Managing Director of RadioTimes.com, says: “2022 was a year in which RadioTimes.com celebrated a landmark 25th anniversary, and I’m delighted we marked the occasion with a raft of fantastic achievements propelling the business forward towards the next 25 years.
“In addition to setting pageview and engagement records, we successfully launched new video content from film and tv red carpets, and studio-based companion series for hit shows such as House of the Dragon and Strictly Come Dancing, as well as featuring video interviews with the world’s biggest entertainment stars.
We have exciting plans for 2023 to launch new features and products to continuously improve the user’s experience and expand our brands footprint and scaling our social audience in conjunction with developing our first-party data strategy. All of this is, of course, made possible by the unrivalled expertise, knowledge and commitment of RadioTimes.com’s world-class team of writers and editors.”