BMW
Nice partnership targeting the female driver with this double page for BMW in Good Housekeeping. Ticks our electric dreams for sure.
bestheating.com
Not that we were sitting with a blanket across our knees whilst leafing through Ideal Home when we saw this… Great pop of colour on a DPS made bestheating.com’s ad stand out.
Little Greene
Great use of the printed page. Loving the torn paper effect and we’ll take a couple of rolls of that paper whilst we’re at it thanks.
Hearst UK Partners with Philips to Create a Beauty Testing Lab in the Heart of London
Health technology brand Philips takes over beauty testing lab to drive awareness of the Philips Lumea IPL 9000 Series. The partnership will provide a bespoke site for Hearst UK to run in-depth testing of the Philips Lumea IPL 9000 Series, with the hair removal device put through its paces by Hearst UK’s Testing Team, editors and readers to demonstrate […]
Update: Online HFSS Advertising Restrictions
PPA Public Affairs Senior Executive Sebastian Cuttill reviews the latest government legislation The Government has for some time planned to ban online paid-for advertising for products high in fat, sugar, and salt (HFSS). The implementation of the ban has already been delayed until January 2024; this was due to delay in the Health and Care […]
Magazine readers still love print
Original article from FIPP can be read here New figures published by YouGov Profiles show that UK and US magazine audiences still prefer reading their favourite publications in print. Out of the total 166,000 people polled (111,000 in the UK, 55,000 in the US), only 18% of UK respondents said that they got more enjoyment […]
heat launches ‘The heat 7’ entertainment news podcast
Bauer entertainment brand heat has partnered daily news podcast The Smart 7 to launch its very first podcast ‘The heat 7’. Launching on 5th September with new episodes every Monday-Saturday at 7am, the podcast will provide listeners with the seven biggest stories from the world of entertainment in under seven minutes. The podcast will adopt […]
Women’s Health UK editor-in-chief: the future of publishing is membership
This article by Ella Sagar was originally featured in The Media Leader. Click here for the original article Claire Sanderson, the editor-in-chief of Hearst UK title, Women’s Health UK, speaks to The Media Leader about cracking the membership proposition, print and digital strategy and reaching new audiences. “I think exercise should be your life jacket. Eating well should […]
Spotlight 2022 entry form
How to enter Submit your entry by completing the entry form below. Please note the word count for each section. The entry should show clearly how you have met all of the criteria in your chosen category Please submit any helpful supporting images (max. 8 images at a minimum of 300dpi) All entries MUST include […]
Women’s Aid
Powerful ad for Women’s Aid. It got our attention in Grazia as we were looking at the fashion.
Lu: taste la passion
I mean you had us at the picture of a plate of biscuits. A bit further into the September issue of Olive and there’s a DPS entitled ‘A plateful of passion’ with chat about all things French – croissants, cheese, confiting your dinner and wine. Yes please.
Firefly drinks
Some of us at Magnetic HQ are quite partial to a peach tea so this ad for Firefly made us stop and look. Don’t mind admitting that we fell for the pretty packaging too.