Proper Job IPA
That reminds us. As soon as it stops raining, we need to get out with the hedge trimmers. And ideally a pint of Proper Job.
Tui
We need to get horizontal by a pool pronto. Preferably out of earshot and eye line of the kids. You had us at ‘relax’ and ‘escape’.
Sandals
With the weather gods failing to deliver, we’re inspired to head to the Caribbean – thanks Sandals.
White Stuff
Ever hopeful the sun might come out. These ads have us dreaming of warmer days.
Dom Perignon
In their latest addition to their Lady Gaga collaboration, this ad caught our attention with its striking black and white photography.
Bonne Maman
This ad from Bonne Maman was perfectly placed across a range of food titles and uses simple design and photography to catch our attention. I think it’s time for a snack…
L’Oreal
L’oreal’s ‘True Match’ foundations match 98% of UK skin tones and combine makeup with skincare. In this collection of ads demonstrates this with diverse examples of skin tones and ages.
Isuzu D-Max
Isuzu announced a partnership with Warner Bros. linking the robust Isuzu D-Max pickup with ‘Furiosa: A Mad Max Saga’. It was positioned in Top Gear magazine which is perfectly positioned to reach the desired audience and demonstrates another example of how brands are partnering with entertainment products.
Paint and Paper Library
This simple but striking ad caught our attention in some great homes mags. A great example of an ad in the perfect contextual environment.
World-class brands and trusted content
Ben Chesters, MD Clients at Hearst UK on why they’re doubling down on the unique relationship with their audiences. It struck me during the agency planners’ session at this year’s PPA Festival how important it is for publishers to ‘seize the moment’ and build deeper connections with a generation perhaps less au fait with magazine […]
Trust in magazine advertising has increased year-on-year – but mind the generation gap
By Stephen Woodford, CEO, Advertising Association Trust is one of the top three priorities for the Advertising Association’s (AA) membership and is at the core of our work, so thank you to the PPA for inviting me to speak at your brilliant festival last month (23 April). Sharing our insights into what drives public trust […]
PUBG x Aston Martin
Immediate helped drive a +18% increase in in-game sales