Macmillan Cancer Support
Immediate drove an increase in sign-ups for Macmillan Coffee Morning
New report highlights vital importance of advertising’s social contribution
Credos reveals a 10-percentage point increase in the number of people who believe that advertising drives positive social change The Advertising Association has launched its new Social Contribution of UK Advertising 2024 report from advertising industry think tank, Credos. Along with fresh research and insight, the report has curated and showcases work of the highest creative quality […]
eBay: The Great British Fix Up
Immediate boosted awareness of eBay’s Parts and Accessories category
Unveiling the power of Women’s Lifestyle consumers
Natasha Banjo, portfolio director – women’s Lifestyle, Hearst UK, Cosmopolitan, Prima and Red shares her insights After years of working with news and broadcast brands, I have been blown away by the relationship and influence our magazine brands have with our customers. Our readers are extremely loyal and spend considerable amounts of time engaging with […]
Magazine media and its role in the media mix
Amanda Wigginton, data and insight specialist, shares her pick of campaigns that demonstrate how magazine brands deliver for advertisers. With a presentation to brand marketers as part of ISBA’s ‘101 Knowledge Session’ to pull together, I was looking for great examples that showcased the importance of magazine media and how effective it is as part […]
Publishing and the future of sustainable planning
As the advertising sector moves towards Net Zero, Cath Waller, MD Advertising at Immediate, shares how they and the publishing sector are working to deliver this important goal. Sustainability at Immediate is a core strategic goal. Our mission is to be a net zero company that inspires positive cultural change through our content. Inspiring positive […]
DFS – Sophie Robinson
Yes please. If it’s not bright outside (current weather status – it’s not), then brighten up your sitting room. Loving this collab.
Newman’s
Mmmm ranch dressing. Not only does this ad inspire us to make a salad, but find an old Paul Newman film to watch whilst eating it.
Pooky
Cordless eh? We may already have one of the featured lampshades. Guess this means we ‘have’ to buy a lamp now too.
Affirmative Consent
Magazine media is a highly effective channel for important causal campaigns. Scan the bar code.
Melanoma UK
Important ad. Well shot. Smart headline. Great placement.
Pandora
I mean one more piece of jewellery can’t hurt, can it? < counts days till pay day >