If you’d like to watch any of the content from #Spark21, the session videos are below.
Contact us with any questions via hello@magnetic.media
- Welcome and introduction (3 minutes)
Kerin O’Connor, CEO , The Week and Magnetic Chairman; and Sue Todd, CEO Magnetic.
- The cookie crumbles: Attention 2021 (20 minutes)
Faris Yakob, of Genius Steals – award-winning strategist, creative director and author of ‘Paid Attention’ looks at how we successfully balance the needs of brands, media companies and people to recalibrate the advertising ecosystem.
- The race for attention online (20 minutes)
Lumen’s Mike Follett and Anna Sampson from Magnetic share new research about magazines online and reveal what it takes to translate attention into action.
- Media commentator Dominic Mills, Mike Follett, Anna Sampson and Mike Florence, CSO at PHD discuss the implications for brands (25 minutes)
- Looking forward (14 minutes)
Senior leaders in publishing share their learnings from the last year, tell us what’s round the corner for magazine brands, and the opportunities for advertisers in 2021 and beyond. Featuring: James Wildman (Hearst); Tamsyn Spires (Hello); Chris Duncan (Bauer); Kerin O’Connor (Dennis); Lawrence Horne (Time Out), Angie O’Farrell (Future), Duncan Tickell (Immediate) and Lucie Cave (Bauer)
- The Power of Context (11 minutes)
Ad retargeting and behavioural advertising is ripe for change. Jide Sobo, Director of Digital Products & Services, Ebiquity looks at whether context offers brands a bigger opportunity than cookies.
- Future-proofing in a cookieless world (30 minutes)
The death of the cookie requires brands to look beyond the audience and pay more attention to content and context. Is this a good thing for advertisers, agencies and publishers? Omar Oakes, media editor at Campaign chats to Katy Leeson, managing director, Social Chain; Ryan Buckley, head of digital, Hearst; Aarti Suri, senior customer success manager, Permutive and Matt Rance, head of commercial data, Immediate, about the opportunities and the challenges of a cookieless future.
- Opportunities in the booming subscription economy (16 minutes)
Disrupted routines during the last 12 months have introduced new habits for many, creating opportunities for advertisers and more direct consumer relationships. Magnetic’s Sue Todd chats to Julian Thorne, chief customer officer, Dennis; and Jess Burney, Managing Director, Direct Marketing and Business Development, Immediate about the implications.
- Resetting with Purpose (16 minutes)
Jan Gooding, global brand marketing leader and Mediatel columnist asks – are we ready for the big consumer reset? She shares her thoughts on how to respond to the opportunities that come with change. In particular, her assertion that purposeful and creative brands will both grow and create positive progress to the benefit of people and the planet.