Jess Burney is Managing Director, Direct Marketing and Business Development, at Immediate Media. In this role, Jess runs Immediate’s subscriptions business, alongside other business development strategy projects.
Immediate has over 1 million subscribers to market leading titles including Radio Times, BBC Good Food, BBC Gardeners’ World and BBC History and subscriptions account for around a third of Immediate’s revenues. Subscription revenues have been consistently in growth during Jess’ tenure and in the last year particularly, the business has seen incredible growth. In the last twelve months, Jess led the team to introduce brand new innovative marketing campaigns, at a very rapid pace, amplifying consumer demand for subscriptions. Using analytics, customer data and lifetime value modelling, Jess and team work with stakeholders around the business to refine and increase investment to grow the business.
Prior to Immediate, Jess held very successful direct-to-consumer roles at companies including BBC Worldwide, Reed Business Information, and IPC Magazines. Jess is a regular speaker at industry events and is a past chair of PPA Customer Direct.