Thanks to all who joined us for our presentations and discussion on how to navigate media environments post-COVID.
With COVID-19 resetting consumer attitudes and behaviour, many brands and marketers have been left with significant short- and long-term planning challenges. Working in partnership with Kantar and PHD, our webinar covered what it takes to maintain and build brand relevancy, ensure resilience and longevity, and how to build stronger connections with consumers post lockdown.
The following four videos are audio-only/slide decks:
1. A brief introduction from Sue Todd, CEO, Magnetic as to why this is an important topic for advertisers (2 minutes)
2. Key scene-setting slides and insight from Kantar’s Helen Rowe (7 minutes)
3. A guide to planning brand relevance by Mike Florence, Chief Strategy Officer, PHD (13 minutes)
4. Q&A with Mike Florence and Sue Todd, facilitated by media journalist Dominic Mills (35 minutes)
For the stand-alone slides from the webinar visit the insight section here