A Matter of Trust
Looking at the trusted status of magazine brands and the extent of the ‘rub effect’ for advertisers
Trust in magazine advertising has increased year-on-year – but mind the generation gap
By Stephen Woodford, CEO, Advertising Association Trust is one of the top three priorities for the Advertising Association’s (AA) membership and is at the core of our work, so thank you to the PPA for inviting me to speak at your brilliant festival last month (23 April). Sharing our insights into what drives public trust […]