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Mark Ritson

Chief Global Analyst

At the centre of the Jim versus Byron debate are the practitioners. The creatives, agencies and publishers looking to ensure their contribution and offer achieves maximum return for clients and brands.

Millward Brown, who work with 90% of the world’s leading brands have built their consulting and research services globally from the Meaningfully Different Framework. They claim that brands which consumers see as ‘different’ achieve higher value, command a higher price and earn a higher profit. 

Magnetic have commissioned Millward Brown to take a fresh look at the role that all media plays within this complex and changing debate and are will share their views on where magazine brands can make the best and most valuable contribution to brand success.