Mark is the founder of Maverick Planet. It specialises in facilitating strategic shift and re-evaluation in brand development and business behavior in today and tomorrow’s real world. He uses his facilitation skills working with people to disrupt thinking patterns on a brief, their brand definition, their business model, their market definition, what defines an idea and how to make it happen. Recent clients Mark has worked with include Google, The Economist, BSkyB, Ebay, Cadbury, Bupa, Samsung, Vodafone, English Cricket, The Venezuelan Oil Industry, The Republic of Congo and Dennis.
Mark guest lectures at Henley School of Management, The School of Communication Arts and the Danish DNCC on this and other areas. Originally a mathematician and physicist student, Mark became a market researcher, marketer and change practitioner. For 20 years he was the Executive Head of Strategy and Communication Planning at some of the most regarded agencies, including: DDB, WCRS and OMD. He was named as the planner in Campaign Magazine’s fantasy agency of the millennium. Mark occasionally writes for both the Times and The Guardian. He is also a board advisor to a small number of start-ups in the mobile and technology space in the USA and the UK.