Lillian Betty joined Time Inc. in June 2015 and is the Head of the Strategic Partnerships division, responsible for all relationships with media owners and suppliers outside Time Inc.
With the ambition to build richer, multi-layered partnership opportunities for clients, brands and complementary businesses, Lillian and her team have recently generated media partnerships with ITV, Universal Music, Live Nation and ITN
Prior to joining Time Inc. Lillian spent 10 years at Bauer Media, in a number of senior management roles. During her time there, she successfully transformed the creative departments into high performing commercial businesses, famous for creating and delivering market leading projects. She was responsible for leading creative campaigns across the portfolio of Bauer’s 53 magazines, 23 radio stations and online brands (including Kiss, Magic, Heat and Grazia) successfully creating award-winning campaigns for COI, Channel 4, O2 and Matalan.
Previously Lillian held commercial roles at BBC, Hearst and The Independent group, she has experience of running multi-platform businesses in key sectors including fashion, entertainment and lifestyle.