Laura is the Head of Create Development at Hearst. Her remit is to oversee the corporate Create strategy as well as support and develop the growing Create team.
Laura joined Hearst UK in June 2007 having just graduated from Lancaster University. With over 15 years’ experience, Laura has held a number of senior roles at Hearst. She ran the Partnerships team across the Young Women’s group for 6 years, growing creative solutions revenue on Cosmopolitan by 43% during her tenure. More recently, Laura ran the Group M Create team – securing partnership deals from the likes of Adidas, DFS, Ann Summers and Tetley.
In her current role, Laura has spearheaded Hearst’s corporate Purpose offering as well as developing high profile commercial propositions including Project Body Love and Hearst’s new sustainability initiative – Getting Greener.