Kenyatte joined Shop Direct in January 2015 as Group Marketing Director, responsible for the group’s brands, Very.co.uk and Littlewoods.com. Very.co.uk is the UK’s fastest growing department store with annual sales of more than £1bn.
He describes himself as a collaborative, business focused and results-oriented leader, as well as a brand builder, which he believes drives positive change.
Previously to Shop Direct, Kenyatte worked for Proctor & Gamble for 16 years working on some of the largest and most well-known consumer brands across multiple sectors.
Shop Direct is the UK’s second largest pureplay online retailer, with annual sales of more than £1.86 billion. Shop Direct’s digital department store brands include Very.co.uk, which is now a £1bn-plus brand. The brands receive over 1.2 million website visits every day and mobile transactions now make up 68% of online sales.