Jide Sobo is Director, Strategy & Innovation at Ebiquity. He brings a wealth of experience to the role, having previously been Director of Digital at the company. He has worked in digital marketing for the last 15 years, advising clients including
J&J, Danone, Kingfisher, Morrisons, Burger King, and Tesco. He has also partnered with mobile operators where he helped develop early mobile advertising propositions. Before joining Ebiquity, Jide was Head of Mobile for media agency MEC.