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Alison Drummond

Alison Drummond

Head of Insight & Effectiveness

Carat UK

Alison has been with the Dentsu Aegis network for over 20 years but began her career in magazines with Conde Nast, providing reader intelligence and cultural insights.

She now leads a large team of specialists within Carat whose job is to analyse and interpret the behaviours, attitudes, clicks and conversations found in both sampled and transactional data, drawing upon market-leading proprietary tools and finding fresh ways to improve the performance of marketing.

Alison is co-founder of Dentsu’s award-winning Consumer Connection System as well as PlanetKIDZ, both of which now cover the globe, and the group’s qualitative approaches to understanding consumers.  When she’s not thinking about data & research, Alison leads the charge on Diversity & Inclusion and sits on the Carat Future’s Board.