Alison has been with the Dentsu Aegis network for over 20 years but began her career in magazines with Conde Nast, providing reader intelligence and cultural insights.
She now leads a large team of specialists within Carat whose job is to analyse and interpret the behaviours, attitudes, clicks and conversations found in both sampled and transactional data, drawing upon market-leading proprietary tools and finding fresh ways to improve the performance of marketing.
Alison is co-founder of Dentsu’s award-winning Consumer Connection System as well as PlanetKIDZ, both of which now cover the globe, and the group’s qualitative approaches to understanding consumers. When she’s not thinking about data & research, Alison leads the charge on Diversity & Inclusion and sits on the Carat Future’s Board.