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SPOTLIGHT - Shining a light on the most creative and effective partnerships in magazine media

Soho’s Vinyl Factory was transformed into an interactive exhibition as Magnetic launched Spotlight, an initiative to shine a light on the most creative and effective ad campaigns featured in magazine media.

Magnetic Spotlight

Working in partnership with Bauer, Dennis, Haymarket, Hearst, Immediate Media, Time Inc. and Shortlist, the first Spotlight event was designed to inspire agencies and advertisers by showcasing the innovative opportunities available to brands working with magazine media from the last 12 months.

Spotlight breaks down the campaigns into 11 distinct categories, including Best Branded Content, Best Use of Digital and the Best Media Owner Collaboration of the year and the work in these categories demonstrated the ability not only to create meaningful conversations, but achieve significant and demonstrable results and engagement metrics.

On the night we were joined on stage by Campaign's deputy editor Maisie McCabe, who chatted about successful partnerships with Client of the Year - Very's Becky Hardman, along with Lotte Jeffs of Elle and Lucie Cave of heat brands.

Pictures from the evening can be viewed here.

Click on each case study image below for full details.

CLIENT OF THE YEAR: VERY

Agency: Dentsu Aegis, Vizeum UK
Magazine media: Elle, Cosmo, Look, heat
Publisher: Bauer, Hearst, Time Inc.

Client of the Year - Very

NEWCOMER TO MAGAZINES: FITBIT

Agency: Zenith
Magazine media: Men's Fitness, Women's Fitness, Alphr, Coach
Publisher: Dennis

Newcomer to magazines - fitbit

MULTI-PLATFORM DELIVERY: SEAT ATECA

Agency: PHD
Magazine media: What Car, Autocar
Publisher: Dennis

Seat Ateca

MEDIA OWNER COLLABORATION: MATALAN

Agency: client direct/Electric
Magazine media: Look, Now, Woman, Marie Claire
Publisher: Time Inc.

Matalan

MOST EFFECTIVE DATA DRIVEN CAMPAIGN: AUDEMARS PIGUET

Agency: client direct
Magazine media: Esquire
Publisher: Hearst

Audemars Piguet

BRAND ALCHEMY: UNIVERSITY OF READING

Agency: client direct
Magazine media: NME
Publisher: Time Inc.

Uni of Reading

BEST USE OF VIDEO: HEINZ

Agency: OMD
Magazine media: BBC Good Food
Publisher: Immediate Media

Heinz

BEST USE OF DIGITAL: NOT ON THE HIGH STREET

Agency: client direct
Magazine media: Red, Elle, Bazaar, Esquire, Country Living
Publisher: Hearst

NOTHS

BEST USE OF LIVE: CHAMBORD

Agency: SMV
Magazine media: Stylist
Publisher: Shortlist Media

CHAMBORD

BRANDED CONTENT: OFFICE

Agency: client direct
Magazine media: Grazia
Publisher: Bauer

OFFICE

STRATEGIC ALLIANCE OF THE YEAR: HP

Publisher: Dennis

Dennis for HP