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Vogue launches new childrenswear sub-brand

  • Date:

    04 August 2015

Vogue launches new childrenswear sub-brand

Vogue has launched a new online portal on its website with Bonpoint as an exclusive launch partner.

Mini Vogue has been created to meet demand for more childrenswear content.

It features children’s fashion, encompassing premium designer labels, high street brands and lesser-known names.

Editorial will also span practical advice and ideas for parents, gifts, beauty products for mothers and babies, and maternity fashion.

Bonpoint’s Autumn Winter 2015 creative will be used within the section including MPUs, billboards, responsive home-fill and in-content ads.

The campaign will run until mid-September.

Lucy Hutchings, Editor of VOGUE.CO.UK, said: “I am excited to be offering our reader a new area of content, which we have gauged from previous features that they have a strong interest in.

“This section opens up the site to a new audience and offers us the opportunity to work closely with brands who have previously had limited options for visibility on the site.”

Sabine Brunner, CEO of Bonpoint, added: “We are delighted to be working with and supporting them on the launch of the new and exciting Mini Vogue.”