Curated by Editor in Chief Edward Enninful, the AR exhibit showcases designs from six of the world’s biggest brands.

Custom designed rooms showcase exclusive designs from Dior, Kenneth Ize, Richard Quinn, Stella McCartney, Thebe Magugu, and Versace. The body of work sets out to illustrate how physical fashion designs can be enhanced and transformed through innovative digital experiences and custom Snapchat Lenses.

Edward Enninful, Editor in Chief, British Vogue and European Editorial Director, Vogue said: “Bringing the quality and vibrancy of the Vogue x Snapchat: Redefining the Body exhibition to London is a joy. London is a fashion capital for a reason: we house some of the most exciting, creative and cutting-edge talent the industry has given rise to today. Through curating this unique exhibition I am reminded once again of the exciting new frontiers fashion has to offer, and with a partner like Snap we are able to push the boundaries on what is possible for our audience to experience.”

Evan Spiegel, Co-Founder & CEO, Snap Inc. added: “We’re so grateful for the opportunity to partner with British Vogue to bring fashion to life in augmented reality on London’s Regent Street. We can’t wait for visitors to immerse themselves in the creative genius of the world’s top designers and try on iconic outfits in AR.”

Snapchat users around the world can join in, as try-on lenses from the designers are available in the app. When the exhibition made its debut in Paris last year the lenses were used more than 48 million times.

You can experience Vogue x Snapchat: Redefining the Body on Regent Street from 18 February to 5 March 2023. Find out more here.