V.me, the digital wallet service from Visa, has been named as the headline sponsor for Cosmopolitan’s #FashFest 2015.
The event takes place during the week commencing September 14 and features five bespoke fashion events in five days.
#FashFest will provide exclusive access to celebrities, industry insiders, designers, catwalk shows, shopping opportunities and parties. V.me will be integrated into the Cosmopolitan #FashFest experience with attendees being given access to exclusive offers and incentives.
V.me by Visa – Visa Europe’s digital wallet service – will support the event as headline sponsor, and will be integrated into the Cosmopolitan #FashFest experience by giving attendees access to exclusive offers and incentives.
In turn, Visa Europe will gain access to Cosmopolitan’s audience of fashion-hungry young women and a platform to work alongside key fashion and beauty retailers.
Ella Dolphin, Group Commercial Director at Hearst Magazines UK, said: “We are thrilled that Visa Europe’s V.me by Visa is playing such a key role in the event.
“It is the perfect partner for #FashFest, supporting the high street by driving sales, traffic and engagement between Cosmopolitan, the retailers and Visa cardholders.”
Wendy Martin, Executive Director, V.me by Visa, added: “Our sponsorship of #FashFest enables us to unite Cosmopolitan’s fashion conscious audience, a large proportion of whom are millennials and therefore early adopters of new technologies, with some of the UK’s leading fashion brands to deliver a better online shopping experience.”