Time Out has partnered Nescafe to launch a drone-shot video as part of a native ad campaign giving Londoners an aerial perspective of the capital at sunrise.
The Seen Before Sunrise campaign for Nescafe’s new on-the-go coffee product, Azera, comprises ‘inspiring’ content that aims to encourage busy Londoners to explore the city before daylight hits.
Time Out secured access to eight iconic locations, including The Shard and Heron Tower, in order to film footage of the city awakening using a DJI Inspire Pro Drone, according to The Drum.
A behind-the-scenes film (below) following the production team’s journey has also been released.
The campaign will develop in print and online, offering Londoners suggestions of things to do pre-7am. These include photographing the sunrise in the best spots and checking out early morning markets.
Laura Muirhead, Nescafé Azera brand manager, said: "We’re incredibly excited to be working in partnership with Time Out on this project. Time Out has a wonderful way of inspiring its audience to discover and engage with all things new, so for us it was the perfect fit to help us launch."
