Time Inc. UK has created a new advertising opportunity for brands wanting to engage with millennials.

listforlife.net is a new source of inspiration and practical career advice for 18-34 year-olds, which helps to guide them towards careers and vocations.

Emerging from Time Inc. UK’s Innovation Lab, the site includes success stories from peers along with advice, tips and life hacks. Wellbeing and lifestyle content, including travel, also forms a key theme.

Paul Cheal, Managing Director, Innovation Group, Time Inc. UK. said: “We are targeting switched-on, engaged, gender neutral 18-34s while offering commercial partners, across categories including lifestyle, travel, recruitment and finance, new opportunities to engage this growing audience.

“This is an agile new content proposition which has been launched in the space of months, using insight to quickly validate the concept and then bring itto market.”

The launch will be supported with an NME cover wrap on 29 January issue, which will form a competition across NME’s social channels, along with a takeover of the NME.COM homepage.