Time Inc UK has announced it has made a strategic investment in the visual search business Snap Fashion.

The platform allows consumers to search, browse and purchase fashion items in photos they’ve found online or taken on their mobile devices. Time Inc. UK Digital Director Neil Robinson will take a seat on the Snap Fashion board as part of the investment.

Time Inc. UK CEO Marcus Rich said: “With Marie Claire, InStyle and Look, our fashion content is renowned, and this investment helps us to extend our relationship with fashion-loving audiences.