The partnership will allow for GumGum’s full suite of innovative and premium ad placements to be made available across Time Inc. UK’s portfolio, including Marie Claire, NME, InStyle and Housetohome for the first time. It also opens up Time Inc. UK’s premium ad inventory to GumGum’s network of advertisers around the world.
The rise of the visual web and the evolution of the Internet as an image-first medium, marks a significant opportunity for media businesses such as Time Inc. UK to drive revenue while retaining the high quality audience experience synonymous with their brands.
“As images continue to play a significant role in premium content, we’ve found a partner that has built powerful technology solutions that will help us unlock the value of these compelling images on a contextual basis for our advertisers”, said Chris Dicker, Digital Business Director at Time Inc. UK. “We are very pleased to join forces with GumGum to harness their technology in order to deliver additional premium ad products and services for our partners.”