Time Inc. UK has rebranded as TI Media and has unveiled its new logo following a vote by employees to decide the winning design.
A team of designers, drawn from TI Media’s The Foundry and The Collective Studio, worked on the new logo and graphic identity. A shortlist of two logos went to a company vote.
Commenting on the winning logo, Simon Clement, head of brand and pitch design at The Foundry, says: “We talked a lot about how we spark conversations by arming people with stories and expertise. That’s what this logo signifies with its speech bubble device. The two fonts are specifically chosen to complement each other. The serif font used for the ‘T’ and ‘I’ refer to our heritage. The sans-serif font used for ‘Media’ represents modernity and our new direction.”
The new logo is designed to be used in a broad range of environments, from a smartphone to the side of a building.
Sir Bernard Gray, executive chairman, says: “I am delighted with the high quality imaginative work that our design teams produced. They competed to create many varied and high impact treatments for our new identity. I’m also delighted that all staff were given the opportunity to vote for their favourite. Like our name, the winning design nods at our history, while stepping forward confidently to embrace our future as a 21st century media powerhouse. Well done to all involved.”
The company’s rebrand to TI Media follows its acquisition by private equity firm Epiris LLP from Meredith Corporation in March 2018.