Time Inc. UK has announced the appointment of Michel Koch to the newly-created role of Chief Marketing Officer (CMO).

Koch has 20 years’ experience in digital, e-commerce and CRM at international level.

He started in digital publishing in the 1990’s (Sony Music, Wolters Kluwer) and then held several senior positions as e-Commerce director with large catalogue and retail businesses across different verticals.

Recent roles include e-commerce director for Maplin Electronics and head of international multichannel trading for Marks & Spencer.

For the last four months Koch has been working on various e-commerce projects within Time Inc. UK’s Lifestyle and Specialist groups.

“It is a thrill for me to join Time Inc.UK at such a perfect stage in the company’s evolution,” said Koch.

“Content and inspiration have never been so high on everyone’s radar, and both content and data are key to every brand’s strategy.

“With some of the most iconic magazine brands in the UK and daily engagements with millions of customers, our authoritative, trusted, rich content – curated by expert editors – creates a unique relationship with our audiences.”

Reporting into Koch in the new role of Group Customer Strategy Director will be Amanda Wigginton, who will head up a new centralised Customer Strategy unit partnering with all of Time Inc. UK.