Time Inc. UK Advertising has launched a new division called The Foundry, which will be responsible for the delivery of innovative content-led marketing solutions for commercial partners.

Carla Faria, formerly Director of Solutions at Say Media, returns to Time Inc. UK to lead The Foundry.

Faria will report to Sam Finlay, Managing Director, Time Inc. UK Advertising in the newly-created role of Director of Content, The Foundry.

Finlay said: “I am delighted to welcome Carla back to Time Inc. UK, her creative energy and enthusiasm for our brands is second to none.

“Under Carla’s leadership, The Foundry will significantly bolster our existing content offering for clients.

“The Foundry will offer a suite of next-generation marketing solutions that engages audiences in their passions across multiple platforms.

“There is a huge difference between content and content that engages, inspires and entertains. The Foundry will bring our commercial partners closer to the brands that ignite their passions.”