Time Inc. UK has acquired Collective Europe Limited, which trades as Collective UK, a leading provider of premium digital creative advertising solutions.

With clients including Microsoft, O2, Sky, Unilever, Disney and eBay, Collective UK specialises in creating, delivering and optimising unique digital solutions and brand campaigns for their clients across display, video and branded content, and across multiple platforms.

Sam Finlay, chief revenue officer, Time Inc. UK says: “We are delighted that Collective UK will now be part of Time Inc. UK. Their ability to deliver market-leading premium creative solutions for brands at scale further strengthens our market-leading proposition. We look forward to integrating Collective UK’s offering with the unique brands, content and data we have at our disposal to create an irresistible opportunity for our clients. The team at Collective are consistently recognised as the best in the business and I’m very much looking forward to working closely with them in the future.”

Giles Ivey, UK MD, Collective says: “In a time of much consolidation in the market, we were approached by several companies last year enquiring as to our future plans. When we talked to Time Inc.UK we knew immediately that there were so many ways we could work together to produce amazing results for our clients. In an era where the ability to offer scale programmatically, to create and distribute content and also to offer experiential solutions is key, we’re so excited to be part of Time Inc.UK and be a part of delivering the highest quality and most coherent brand solutions in the UK market.”

Collective UK will continue to operate from its London offices on Great Marlborough Street.