Time Inc. UK announces the launch of Cake International, the official magazine of the world’s number 1 cake show. Dedicated entirely to the art of cake decorating, the new monthly magazine follows the success of the world’s largest cake show of the same name, organised by ICHF Events, Time Inc. UK’s market leading craft events business.
Every month, Cake International will be packed with aspirational content and mouth-watering visuals to inspire and provide readers with everything they need to know to produce their own masterpieces.
Like the show itself, the magazine will reveal top trends to keep readers up-to-date all year round, as well as innovations from the world of cake decorating.
Dedicated features will help readers create cakes with step-by-step tutorials from top designers. It also aims to encourage readers to showcase and share their ideas and designs and is committed to equipping readers with new skills by offering tips from the team’s own gurus, monthly reviews and problem solving pages.
The launch further bolsters Time Inc. UK’s position in the craft market and follows the launch of The Craft Network, an umbrella brand for Time Inc. UK’s craft offering. Through its portfolio of brands, Time Inc. UK reaches over 7.5 million UK crafters.