The Look Ahead: 2024 consumer trends
To kick the year off, we hosted an exclusive agency-focused event with forecasting specialists Stylus, who shared findings from their 2024 Look Ahead report.
Stylus’ Chief Creative Officer, Tessa Mansfield walked us through the top trends that we all need to take note of this year, followed by a panel discussion from Grazia editor-in-chief, Hattie Brett, REFY’s Chief Growth Officer, Kelly Byrne, and Audience Measurement and Insight expert, Amanda Wigginton.
As we heard from Tessa Mansfield, revolutionising the ordinary will be key to unlocking commercial success in 2024, while a more pragmatic, honest, and transformative approach to addressing the ongoing impact of the cost-of-living crisis, the climate emergency, and the rising influence of technologies such as AI, will be required.
Amanda Wigginton, Audience Measurement & Insight expert said: “What struck me most about the report was the ongoing need for us all to adapt to a world in constant flux. At the PPA we call that ‘active rebalancing’ – putting your customers front and centre of your business strategy in order to remain relevant and successful.
“Magazine media is in a great place to connect advertisers with consumers – highly trusted brands and content, with deep connections to highly engaged audiences – the perfect partner to help you navigate the year ahead.”
From ‘The New Everyday’ to ‘Radical Honesty’, you can access your complimentary overview of ten key predictions for the year to come, as outlined in the Stylus Look Ahead 2024 report here. For more information about this report contact: hello@magnetic.media
view the photos from the event here.
