UK audiobook purchases have nearly trebled since 2016, with women now making up the majority of audiobook consumers. As audio-led storytelling becomes a bigger part of everyday life, Stylist is launching its latest digital mini-mag as a listenable edition, created in partnership with Audible.
Available now in the Stylist app, the Audible digital issue brings Stylist’s distinctive editorial voice to a flexible format designed for the way audiences are consuming stories now. Whether listeners are commuting, walking, cooking, or relaxing at home the listenable mini-mag is built to meet them in the moments where audio feels effortless.
The launch responds to continued growth in the UK audiobook market and the rising role of audio in everyday wellbeing routines. Audiobooks offer a simple way to unwind, reduce stress, and create small pockets of calm within busy days, while also giving audiences a convenient way to stay connected to stories, ideas and inspiration.
Felicity Thistlethwaite, Head of Digital, Stylist commented: “This partnership with Audible gives us an exciting opportunity to bring Stylist’s storytelling to audiences in a fresh, flexible format. As audio becomes an increasingly important part of everyday routines, the listenable digital mini-mag helps us meet our audience wherever they are while showcasing the strength of our commercial product offering to partners and clients.”
The campaign will be supported across Stylist’s owned channels, with activity designed to drive listens, app engagement and awareness of the wider commercial partnership. For audiences, it offers a new way to experience Stylist’s editorial world; for commercial partners, it demonstrates how branded storytelling can be delivered through audience-first formats that reflect changing media habits.
As more people turn to audio to fit content into their daily routines, the Audible digital issue brings together the reach and relevance of Stylist with Audible’s association with immersive listening. The result is a timely launch shaped around how audiences are discovering, enjoying and making time for stories today. Head to the Stylist app to listen to the Audible digital issue now.
Interested in creating a branded storytelling moment that audiences can listen to wherever their day takes them? Speak to Stylist about audience-first audio and digital partnerships inspired by the Audible listenable issue: commercial@stylist.co.uk.
