Campaign’s Media Week Live returns on Wednesday 28 January at 1 Wimpole Street, London.

Designed for media planners and buyers looking to explore the trends and ideas shaping the media industry’s future, the event connects industry talent with today’s media leaders.

Joined by guests from Stylist, Immediate and Pepper, PPA Magnetic brings deep audience understanding and data insights to bridge the gap between publishers and agencies.

The roundtable called ‘The Human Advantage: The secret to successful planning’, taking place at 11:30, will discuss why human is the new ROI.

In an age of AI and automation, why are some brands indispensable? This session will uncover the secret to successful media planning and why you should leverage the human advantage.

Speakers:
Amanda Wigginton
Customer Strategy, Data & Insight Specialist
Susan Riley
Head of Brand,
Stylist
Cath Waller
MD, Advertising,
Immediate
Joe Friend
Co-Founder,
Pepper & Finfluencer

View full agenda. Secure your tickets here.