NME has joined forces with start-up Amondo as the exclusive launch content partner for the new story creation platform.
Amondo allows users to create visually rich, interactive stories from videos, photos and social posts and share them via its new Imprint format.
NME has curated six Imprints documenting the best music and festivals of 2015 to launch on Amondo.
Future Imprints will showcase new talent, gigs, artists and material from the magazine and website.
Content from NME’s Imprints can be integrated into users’ own stories, and it will also use the Amondo platform as a new opportunity to create content for commercial partners.
Richard Giddings, Head of New Product Development, Time Inc. UK, said: “NME is committed to working with start-ups and, as part of our on-going programme of new product development; we’re pleased to announce this partnership with Amondo.
“Our insight tells us that our audiences want the ability to co-create experiences with NME and Amondo opens up this opportunity.”
Charlie Buckle, co-founder of Amondo, added: “Working with NME has been a great experience and has become central to our launch strategy.
“This relationship enables us to give our users exclusive photos, videos and short editorial features that add richness to their own festival experiences, and make their stories more engaging, immersive and shareable.”