Content agency River has announced the launch of its own magazine brand called Eat Healthy.

The title builds on River’s experience in the health and food sectors, and is targeted at people looking to eat healthily “with maximum taste and variety, minimum time and effort”.

It is driven by a print magazine that will be complemented by a digital content strategy.

Eat Healthy includes user-friendly recipes, expert advice and bite-sized tips, including four free tear-out-and-keep ‘Cheat Healthy’ recipe cards, giving readers quick-and-easy meal ideas which require no more than five ingredients.

The launch issue features a cover flap, setting out what makes the brand different.

Every subsequent issue will feature a gatefold cover that takes the cover recipe and extends it with accompanying recipes for a meal to share with family or friends.

Eat Healthy’s content will also be available via Facebook, Twitter, Instagram and Pinterest.

Editor Ceri Moorhouse, who formerly edited Natural Health, Your Fitness, and Great British Food, said: “Interest in healthy eating is huge and growing, and with so many new names and products launching all the time, it’s a massively exciting time to be heading up a new healthy eating magazine and working so closely with some great experts and brands.”

Claire Irvin, Editorial Content Director at River, added: “The launch of Eat Healthy is a bold and exciting move, based on River’s in-depth experience of the health and food markets.

“It also underlines our belief in print as a dynamic part of the omni-channel content mix.

“Combined with a lively, targeted and inclusive digital strategy, we are looking forward to celebrating Eat Healthy’s success with some of its delicious and unique recipes.”