Chioma Nnadi will begin the role on 9 October.

Nnadi has been with Vogue for thirteen years. She started as a writer, rose to the post of Fashion News Director, and most recently took over as Editor of Vogue.com where she directs the digital content for the title.

Vogue has seen tremendous audience growth under her leadership, driving record-breaking engagement across site and social. She has also overseen the digital coverage of the brand’s milestone events including the Met Gala, Forces of Fashion, and Vogue World. Her recent cover stories on Rihanna, Cara Delevigne, and Erykah Badu have been among Vogue’s most successful, and she serves as the co-host for the Vogue podcast, The Run-Through.

Anna Wintour, Chief Content Officer and Global Editorial Director, Vogue said: “Chioma is beloved among her colleagues at Vogue, and is an editor and writer with an impeccable reputation—both here and in the fashion industry at large. I’m so grateful to Edward Enninful for everything he’s accomplished at British Vogue, and we’re all looking forward to a productive and creative relationship with him in his new role. I can’t think of a more worthy person to follow in his footsteps than Chioma, who has proven herself adept at speaking to our digital audience and has found ways to extend Vogue’s reach, authority, and influence across all of our platforms. She is passionate about fashion, music, and culture, and I couldn’t be happier that she will be leading our editorial and creative teams in London.”

Edward Enniful, Editor in Chief British, Vogue and European Editorial Director, Vogue added:“I am so thrilled that Chioma is joining British Vogue – she is a brilliant and unique talent with real vision, who will take the publication to ever greater heights.”

Nnadi began her career on the features desk of the Evening Standard Magazine before moving to New Y‍‍‍ork to write for Trace, an independent style magazine. She then went on to cover fashion through the lens of music as the style director at Fader. She joined Vogue in 2010.

Chioma Nnadi, Head of Editorial Content, British Vogue commented: “I’m beyond excited and honoured to have been appointed as British Vogue’s Head of Editorial Content. As someone who was born and raised in London, the energy of the city—its boundary-pushing style and creative scene—has shaped the way I look at the world. Now, more than ever, it feels like a moment to look beyond borders while also celebrating the broad scope of what it means to be British. I’m looking forward to engaging a loyal and inspired digital community that is energised by our access, point of view, and storytelling.”