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Monocle launches annual edition The Escapist

  • Date:

    09 July 2015

Monocle launches annual edition The Escapist

Monocle is launching its second yearly publication called The Escapist.

The title will focus on travel and is aimed at its core audience – those looking to take some time off but always thinking about their next investment.

According to Campaign, it will cover 10 cities, from all continents apart from Antarctica, on the opportunities available off the beaten track.

It will feature ads from Apple Watch and Design Hotels, with advertorials from Airbnb, Swatch and Em District (Thailand). There will also be a 24-page culinary guide to Spain produced by Monocle in association with the Spanish Tourist office.

Tyler Brûlé, the editor-in-chief at Monocle, said: “The Escapist builds on Monocle’s focus on spotting opportunities around the world.

“It has been created for our core audience who like to take time off but are always scanning the horizon for a new business to invest in, an architect to commission or a new plot to develop.

“This is a magazine for people who use their holiday time to dream up their next scheme and want a jolt of business inspiration while they’re stretched out on their lounger.”

The Escapist will be on newsstands globally for three months during the summer, and a further six months in the UK.

Tyler Brûlé
Tyler Brûlé