Mobile Ad revenues soar
Mobile digital advertising revenues from UK publishers grew by 80% in the first quarter of 2015 compared to the same period last year.
According to the Association of Online Publishers (AOP) & Deloitte Digital Publishers Revenue Index Report (DPRI), the growth was predominantly driven by the significant increase in smartphone display revenue (114%), with tablet display advertising revenue growing by 47%.
The study also found that online video remains a growing source of revenue, with digital publishers seeing over 17% growth year-on-year.
AOP Managing Director, Tim Cain, said: “The shape of revenue continues to reflect the increasing consumption of media on mobile devices.
“We are beginning to see a change in digital advertising platforms and formats, which is shown in the figures.
“This is a trend that is likely to continue as consumers’ behaviour changes and new devices are released.”
Howard Davies, Deloitte media partner, said: “Publishers that have adapted to technological changes have been rewarded with strong first quarter revenue growth from mobile advertisements.
“From this research, it is clear that publishers must ensure they remain agile in the face of rapidly changing consumption habits in order to remain commercially successful.”