The partnership allows subscribers to the Mindful Chef meal kits access to exclusive recipes curated by BBC Good Food’s team of experienced recipe developers. These recipes showcase a diverse range of international flavours, seasonal ingredients, and creative cooking techniques.
Giles Humphries, Co-founder at Mindful Chef, said: ” Our mission has always been to inspire people to cook delicious nutritious meals and make healthy eating easy. The partnership will enable us to further grow our 30 million meals already delivered across the UK and reach an even wider audience to empower more people to eat in a more healthy and sustainable way.”
Dany Dantas, Strategic Partnerships Director at Immediate Media, added: “We are delighted to partner with Mindful Chef in this exciting venture. BBC Good Food has been inspiring and helping everyone to cook and eat well every day for over 35 years. The partnership aims to provide the best ingredients and recipes to create easy, restaurant-quality, healthy dishes at home.”
This partnership is a new approach to meal kit delivery and home cooking, combining the convenience of pre-portioned ingredients with the expertise of the BBC Good Food team of professional recipe developers.