Marie Claire has secured Neutrogena® as headline sponsor of its Future Shapers Awards. In a cross-platform campaign starting tonight and running for four months, Marie Claire and Neutrogena® will celebrate trailblazing women who are changing the world of work and redefining what it means to be successful.
Launching with a VIP ceremony tonight, the Future Shapers Awards will honour women from the worlds of media, fashion, technology, art and politics. The campaign will also include print, social and digital native activity that celebrates inspiring women – from those who’ve bounced back from adversity to others changing the rules to achieve success on their terms.
Neutrogena® will also sponsor a Marie Claire @ Work supplement, 100,000 copies of which will be distributed at tube stations across the capital. And a supporting campaign, #PassItOn, featuring tips from the winners, will run with online videos, social activity and print.
Justine Southall, managing director of Fashion & Beauty, Time Inc. UK, says: “The Future Shapers campaign is one that will resonate strongly with Marie Claire readers and modern women everywhere. Women are defining and achieving success in new ways, which we will be celebrating over four months through our partnership with Neutrogena®, who we admire hugely for sharing our vision and support for women.”