The partnership includes headline sponsorship of the Future Shapers Live one-day conference and also the VIP Future Shapers awards ceremony in September.
Marie Claire has signed Neutrogena as sponsor of this year’s Future Shapers initiative, which celebrates women who are changing the world of work and aims to inspire them to take their careers to the next level. The partnership includes headline sponsorship of the Future Shapers Live one-day conference and also the VIP Future Shapers awards ceremony in September.
The Future Shapers conference on 20 May will offer a wide range of workshops and talks with some of Britain’s most high-profile business women and entrepreneurs. Topics include resilience and re-invention; bouncing back from failure; starting your own business; the power of positivity; and how to be your own influencer. As part of its sponsorship, Neutrogena will provide guests with beauty treatments and will host a #alwaysbounceback room on the day, where attendees can share their own tips for resilience and bouncing back.
For the second year, Neutrogena will be headline sponsor of the Future Shapers awards ceremony in September, which will honour 10 trailblazing women who are showing courage in shaping the future world of work. The judging panel, consisting of high-profile business women and chaired by editor-in-chief Trish Halpin, will select winners from fields ranging from technology to law and fashion to activism.
In addition to the events and related print activity, Future Shapers 2017 will be enhanced with podcasts from the conference, plus video, Facebook Live and social campaigns.
Neutrogena will also have an extensive native campaign and advertising road blocking on all Future Shapers content online.
Justine Southall, Time Inc. UK’s managing director, fashion & beauty, says: “Marie Claire readers want to think smart and look amazing and Future Shapers is a key way we inspire them to reach their professional potential. Neutrogena shares our ambition and has been the perfect partner to make this year’s Future Shapers initiative the best yet.”
Meghan Davis, head of beauty at Johnson & Johnson adds: “Following the success of last year’s event, we are thrilled to have partnered with Marie Claire on Future Shapers Live 2017. Since 1954 the Neutrogena® focus has been on skincare needs.
35 years of science combined with our team of skincare professionals and dermatologists has enabled us to create innovative products. We are inspired by the hardworking and confident women around us, their ambition and drive to “own it” in all they do. Future Shapers Live is a true celebration of the modern heroes, their resilience and ability to overcome barriers to successfully pursue their dreams, big or small.”
Neutrogena also sponsored a special edition of Marie Claire’s @Work supplement in April, which saw 75,000 copies distributed at tube stations across the capital with a Neutrogena Hydro-Boost sample.