Marie Claire is launching a month-long celebration of shoes and publishing its first native cover for online luxury fashion brand Luisa Via Roma.
Launching in Marie Claire’s October issue, ‘SHOESFIRST’ is a cross-platform initiative encompassing print, digital, social media and events.
The activity is part of a global Marie Claire campaign spanning 15 territories with more planned for 2016.
Additional activity includes activity a 10-page bound in supplement and reader discounts and shoe giveaway totalling over £15,000 with brands including Charlotte Olympia, Russell and Bromley, Kate Spade and LK Bennett.
The ‘SHOESFIRST’ campaign has attracted new commercial partners including Stuart Weizman, UGG, Schuh, Vince Camuto, Moda in Pelle, Ted Baker and Harvey Nichols.
Marie Claire UK is also running ‘Jet Set 6 SHOESFIRST’, a bespoke partnership with Michael Kors which is appearing across four international territories.
Justine Southall, Marie Claire Publishing Director, said: The commercial success that SHOESFIRST has delivered has reinforced our decision to support and celebrate this important category and we have been delighted with the response. This will be a regular franchise for the brand.