Magnetic has further strengthened its research capabilities with the appointment of new executive, Lizzie Rankin, who joins from Kantar Media, where she worked as a senior executive. Magnetic’s new insight will specifically explore the evolving role that premium content plays in consumer lives and how advertising can enhance the experience.

Sue Todd, Chief Executive, Magnetic, said: “Our new study is the next important step in explaining how and why magazine media is growing in power and influence. We know from our work on ‘The Rules Of Attraction’ that magazine brands offer a unique set of attributes to advertisers and this new study will help our customers understand how to leverage these in increasingly powerful ways.

“Investment in the best insight is vital, evidenced by bringing in the expertise of David, an award-winning media researcher well respected throughout the industry.”

David Brennan, Media Native Founder, said: “Our job is to build on the wealth of data that already exists about magazine media and their audiences and turn this into actionable insight which has real value to advertisers and media agencies.

“Magazine media is going through a very dynamic period of change and I believe the result of this evolution will be an even more powerful advertising opportunity for customers. Our new research study will work towards making this a reality.”

Meanwhile, Magnetic has strengthened its research team with the appointment of Lizzie Rankin, who has worked for the past three and a half years as a research executive at media and marketing information specialists, Kantar Media.

Todd added: “Lizzie joins us at exactly the right moment as we build our research capabilities ready to deliver on the objectives we have set ourselves this year and beyond to help our customers get the very most from the rich engagement opportunities offered by multi-channel magazine media brands. She will be a great addition to our growing team.”