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Magazine media brands make debut on Apple news

  • Date:

    02 November 2015

Magazine media brands make debut on Apple news

Magazine media brands have expanded their reach after launching on the new Apple news platform.

The new app, which replaces Apple Newsstand, is automatically added to homescreens through an update to iOS9.

Magnetic members Condé Nast, Haymarket Media Group, Hearst Magazines UK, Immediate Media, Shortlist Media, and Time Inc. UK are among the media owners whose brands are now available on the platform.

Condé Nast Britain said its titles – Vogue, GQ, Glamour, Wired and Ars Technica – will have exclusive advertising from launch partner Burberry for three months. The partnership will also extend to the US Vanity Fair and GQ Apple News channels.

Wil Harris, Head of Digital at Condé Nast Britain, said: “By creating bespoke layouts that scale beautifully across Apple devices, we are delighted to be able to offer the premium look and feel that Condé Nast is known for, in this new native format.

“As we move into 2016, our digital readers will start to see a thoughtful, joined-up design language across our Apple News, digital edition and website products, which will align them with the award-winning design of our magazine titles. We are extremely pleased to be able to join forces with Burberry to start to bring this vision to life.”

Apple describes Apple News as combining “the rich and immersive design found in print with the interactivity of digital media”, aggregating content based on personal preferences so that users “no longer need to move from app to app to stay informed”.

Content from UK news brands and magazine brands in the US will also be available via Apple news.

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