Look has joined forces with Warner Bros. Pictures UK to create a cross platform campaign to celebrate the launch of upcoming comedy The Intern.
The campaign activity sees LOOK create a one-off eight page broadsheet – The Intern Weekly – dedicated to the movie.
It is the first time this ‘newspaper format’ has been produced by the brand for a client.
The broadsheet will be inserted into LOOK magazine and an additional 100,000 copies will be given out at tube stations across the capital.
To further amplify the campaign the magazine will support the movie through a career Q&A on Twitter to give the audience an opportunity to ask the editorial team for top tips on succeeding in fashion.
It will also create a bespoke Pinterest board dedicated to the movie, offering inspiration around the latest workplace trends.
Holly Bishop, Head of Film, Time Inc. UK, said: “I am delighted about this partnership with Warner Bros.UK and the creation of our broadsheet – Intern Weekly which is perfectly suited to the film, given its synonymy with the workplace.
“It is a great collaboration that makes use of LOOK’s editorial and creative talent to produce a fun and innovative campaign to communicate the key pillars of the movie and generate excitement in the lead up to the release.”