The partnership demonstrates a fresh approach to utilising TfL’s assets for memorable brand experiences.

Developed by Time Out’s Creative Solutions team and strategically briefed by TfL’s media agency Wavemaker, the activation turns two of London’s IFS Cloud Cable Cars – which cross the River Thames between Greenwich Peninsula and the Royal Docks – into dedicated karaoke booths.

Running every Thursday and Friday from 13 November to 15 December, passengers can book this unmissable Cable Car-aoke experience and perform their favourite songs while soaring above the Thames.

Groups can book their own cabin (via the IFS Cloud Cable Car website), which will be transformed into a private karaoke booth with microphones, party lights, a speaker and a playlist of 1,000 songs. From pop anthems to rock classics and guilty pleasures, Cable Car-aoke offers passengers their chance to shine in London’s night sky. 

The experiential element is complemented and supported by a multi-platform media campaign across Time Out’s digital channels. This integrated approach connects the physical experience to Time Out’s highly engaged, experience-hungry audience. The campaign includes branded content across Time Out’s website, social media and newsletters.

Joe Scheinkonig, Head of Operational Business Development at TfL said: “We’re excited to sprinkle some festive cheer over the IFS Cloud Cable Car this season! Where else can you belt out Mariah Carey classics with your mates while soaring above the Thames in your own private karaoke cabin? It’s a one-of-a-kind way to celebrate, sing your heart out, and soak up the views of the city’s skyline — all at once.”   

Wayne Mensah, Commercial Director, Time Out Media UK commented: “We are excited to once again partner with Transport for London. Our Time Out audience doesn’t just consume content – they seek out genuine, fun things to do in the city. The Cable Car-aoke concept is set to be a unique festive experience this Christmas season, while showcasing Time Out’s ability to develop creative solutions that don’t just advertise, but genuinely become the experience.”

Sarah Hamilton, Content Director at WPP Media’s Wavemaker, added: “For Cable Car-aoke, we worked closely with Time Out and TfL to craft an experience that not only captivates Londoners with joy but also strategically drives awareness and leisure bookings for the IFS Cloud Cable Car, extending its appeal beyond traditional peak times. This activation beautifully embodies TfL’s wider ambition to enrich city life, demonstrating how creative media partnerships can turn iconic infrastructure into vibrant, memorable cultural moments.”